Benal Johnson

Award-winning experience designer and maker

Info

About 

Resume

Public Work

Netherlands Pavilion @Expo Osaka 2025
Dinner in 2050 @COP28
Poetic Technologies

Projects

Experiments
Sketchbook









Netherlands Pavilion  @  Expo Osaka 2025

Imagining a hopeful story about the future of sustainable energy through immersive storytelling for the Netherlands Pavilion @ Expo Osaka 2025
Ministry of Foreign Affairs, Netherlands
Osaka, Kansai, Japan
13 April 2025 - 13 Oct 2025


Introduction

Guests are invited to experience a new dawn on clean energy sources, fueled by brand new innovations and the Dutch mentality of Common Ground - when we come together on a problem, anything is possible. The building, designed by RAU architects, symbolises a rising sun on a future powered by sustainable and regenerative resources. 

Using technology like infrared sensing, projection, lighting, and analog effects, we created a magical end-to-end experience that frames the challeges of climate change while creating a hopeful feeling for the future.

Walking up the ramps with the Energy Orb ©️ Tellart


Pledge Station ©️ Tellart


A New Dawn 360 immersive experience projection ©️ Tellart


A New Dawn 360 Dome experience ©️ Zhu Yumeng





Credits

Clients
Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)

Consortium
Architecture: RAU Architects
Experience design: Tellart
Engineering: DGMR
Construction: Asanuma

Media
Media design: Tellart Productions
Sound design: Resonate
AI film: Return to Earth Studio
Graphic design: Kessels Kramer
Renders: Plomp
Fit-out and AV hardware supplier: BeWunder
Cultural consultancy: Studio the Future
Photography: Tellart & Zhu Yumeng
Video: Tellart

Suppliers / Sponsors
Fixed furniture: Cooloo (sponsor)
Loose furniture: Het Anker (sponsor)
Curtain designer: Studio Mae Engelgeer
Traditional Japanese paper lanterns: Kojima Shoten IncSelected Press

Designboom
Parametric Architecture
The Netherlands Pavilion at Osaka 2050
Blooloop
Creative Boom
AXIS Awards

EXPO Exhibitor Awards 2025 by Exhibitor Magazine
・Best Element – Award
・Best Small Pavilion – Honorable Mention
・Best Exhibit or Display – Honorable Mention

World Expolympics 2025 by Experiential Design Authority
・Best Medium Pavilion – Gold

World Architecture Festival 2025
・Completed Buildings: Display – Highly Commended

International Design Awards・Interior Designs Temporary / Pop-up – Gold

BrandEx
・Architecture / Best Thematic Exhibition – Bronze

iF Design Award
・Interior Architecture: Art & Cultural Exhibitions / Installations – Winner

FRAME Awards
・Cultural Space – Gold

A’Design Award
・Event and Happening Design – Platinum