Netherlands Pavilion  @  Expo Osaka 2025

Imagining a hopeful story about the future of sustainable energy through immersive storytelling for the Netherlands Pavilion @ Expo Osaka 2025
Ministry of Foreign Affairs, Netherlands
Osaka, Kansai, Japan
13 April 2025 - 13 Oct 2025


Introduction

Guests are invited to experience a new dawn on clean energy sources, fueled by brand new innovations and the Dutch mentality of Common Ground - when we come together on a problem, anything is possible. The building, designed by RAU architects, symbolises a rising sun on a future powered by sustainable and regenerative resources. 

Using technology like infrared sensing, projection, lighting, and analog effects, we created a magical end-to-end experience that frames the challeges of climate change while creating a hopeful feeling for the future.

Walking up the ramps with the Energy Orb ©️ Tellart


Pledge Station ©️ Tellart


A New Dawn 360 immersive experience projection ©️ Tellart


A New Dawn 360 Dome experience ©️ Zhu Yumeng


Process

My role on this project as experience designer was to work with the team to take the project from the concept phase through schematic, detailed design, and installation. I primarily focused on the Water Walls and Pledge Station’s experience design alongside directing the materiality and build supervision on site during the installation. 


Rough sketches from figuring out how to install projectors in the dome


Credits

Clients
Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)

Consortium
Architecture: RAU Architects
Experience design: Tellart
Engineering: DGMR
Construction: Asanuma

Media
Media design: Tellart Productions
Sound design: Resonate
AI film: Return to Earth Studio
Graphic design: Kessels Kramer
Renders: Plomp
Fit-out and AV hardware supplier: BeWunder
Cultural consultancy: Studio the Future
Photography: Tellart & Zhu Yumeng
Video: Tellart

Suppliers / Sponsors
Fixed furniture: Cooloo (sponsor)
Loose furniture: Het Anker (sponsor)
Curtain designer: Studio Mae Engelgeer
Traditional Japanese paper lanterns: Kojima Shoten Inc
Selected Press

Designboom

Parametric Architecture

The Netherlands Pavilion at Osaka 2050

Blooloop

Creative Boom

AXIS
Awards

EXPO Exhibitor Awards 2025 by Exhibitor Magazine
・Best Element – Award
・Best Small Pavilion – Honorable Mention
・Best Exhibit or Display – Honorable Mention

World Expolympics 2025 by Experiential Design Authority
・Best Medium Pavilion – Gold

World Architecture Festival 2025
・Completed Buildings: Display – Highly Commended

International Design Awards・Interior Designs Temporary / Pop-up – Gold

BrandEx
・Architecture / Best Thematic Exhibition – Bronze

iF Design Award
・Interior Architecture: Art & Cultural Exhibitions / Installations – Winner

FRAME Awards
・Cultural Space – Gold

A’Design Award
・Event and Happening Design – Platinum